FELT | Cassidy Nasello
Editorial Services Rendered:
Tagline
Brand Voice
Service Descriptions
Blog Editing and Management
Newsletter Editing and Management
“Developed to be both efficient and sustainable, FELT is tactical and holistic, combining matter-of-fact KonMari™ methodology with mindfulness and veneration of personal space.”
TAGLINE
A space re-infused with order, ease, and intention.
APPROACH
Cassidy Nasello is a professional organizer and Certified Gold KonMari consultant. With both the client and her methodology to consider, it was crucial to make sure that the language seen around the site and the messaging around specific aspects of her work was clear, compelling and– most importantly– drew in new clients. The tone we took was that of what has defined Cassidy’s success up until this point. We focused on real results, the aspirational thinking that would drive a person to seek her services, and the desire to live an intentional life free of chaos.
Included within the editorial scope of our work was the development of a blog; somewhere where Cassidy could access people (and Visa Versa) outside of the context of booking her. It was important to get Cassidy and FELT out into the world as multifaceted resources and, again, establishing Cassidy as a thought leader in the field. Together, we developed a content schedule in which Cassidy would write the content and we would edit with brand tone and accessibility in mind. Once the content was developed and in a place we all liked, we’d format within Squarespace and upload.