Arc
Editorial Services Rendered:
Brand Messaging
Service Descriptions
Naming
Web Copy
Approach
ARC is a talent acquisition company with headquarters in Los Angeles and New York City. The team at ARC specializes in building professional relationships between companies, creatives, and executive-level production industry professionals. As ARC evolved over the last decade, so too did their client offerings. Mainland Studio was contracted to develop the copy surrounding their newly defined list of offerings by developing product names, crafting product descriptions, and thoughtfully construing ARC’s unique positioning in the industry. Our approach was one of capable elegance, using language that would pique the interest of a client and open the door to extended conversation.