Smith Home Studios
Editorial Services Rendered:
Tagline
Brand Voice
Service Descriptions
Blog Development
Social Media Best Practices
“As comfortable with demolition as with decor, Smith Home Studios creates spaces that honor the past and create your dream future.”
Tagline
Home, Well Considered.
APPROACH
Smith Home Studios is an independent interior design firm located in New Jersey. Her work is elegant but approachable, light but not unserious. The palette of her work, as well as the palette of the brand my partner and I created for her, spoke to the delicate nature of that tension and it was paramount that the words complemented the visuals vs. drive it. A primary tagline used alongside auxiliary taglines and tone reinforcing copy created conversational yet sophisticated brand language that could be used across all touchpoints.
